Our Story

Qali
As an art business, we offer pieces that, when seen closely, reveal modern art woven into timeless tradition.

About Us

At Qali, we believe that every rug tells a story—a story of artistry, heritage, and human connection. Our philosophy centers on the idea that rugs are more than just floor coverings; they are textile art, woven expressions of culture and creativity. We are dedicated to preserving a global artistic culture, drawing inspiration from traditions in Turkey, Morocco, China, and beyond.
Our commitment to sustainability is reflected in every step of our process. From sourcing organic wool to using natural, chemical-free dyes, we honor both the environment and the artisans who bring our designs to life. When you purchase from Qali, you’re not just acquiring a rug—you’re supporting a community of craftsmen and helping to preserve a legacy of artistry.

Our
Mission

Our mission at Qali is to redefine rugs as works of art. We believe rugs can transcend functionality, becoming gorgeous wall hangings, captivating sculptures, or even unique table coverings. We are dedicated to preserving the traditions of craftsmanship while embracing modern aesthetics, creating rugs that are both functional and artistic. Through sustainable practices and ethical sourcing, we aim to bring beauty, culture, and purpose into homes around the world.

Our
Vision

Qali is more than a rug business—it’s an art movement. We see rugs as a true ‘art medium’ and started Qali to showcase this belief to the world: ‘Rug is Art.’ Rooted in tradition and guided by innovation, we create and curate handmade rugs from across the globe, celebrating the artistry, cultural heritage, and intricate craftsmanship of textile design.
Qali

Meet
Us

Mohsen Movarei

Mohsen Movarei

Founder

Sina Tadayon

Sina Tadayon

Co-Founder

At Qali, we believe that art has the power to transform spaces and inspire lives. That’s why every Qali rug is a unique piece of art, designed to evoke emotion, spark conversation, and bring luxury to your home. Our work serves as a bridge between the past and the present, honoring the richness of rug-making traditions while meeting the demands of modern living. Look closely, and you’ll find more than just patterns; you’ll uncover stories, memories, and the spirit of the artisans who brought them to life.
Explore Our Collection
Browse Our Artistic Rug Collection